When you list your business for sale, not every enquiry comes from someone ready to buy. Knowing the difference between a genuine buyer and a window shopper can save you time, energy, and frustration.
🧍♂️ Tyre Kickers:
– Curious but not committed
– Ask general questions without digging into the detail
– Often lack funding or a clear timeframe
– May disappear once the IM is sent
💼 Serious Buyers:
– Know what they want and why
– Ask thoughtful, business-specific questions
– Are willing to sign an NDA and provide proof of funds
– Engage actively with your broker
🎯 A good broker helps filter the noise, qualifying genuine buyers so you only spend time on the ones that matter.
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